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Saturday, 5 November 2016

Get your missed call marketing activated in a jiffy


Missed call has been used actively for generating consumer interest & boost engagement. Pioneered as a concept by Zipdial, on Ozonetel’s Kookoo.in platform, its primary aim of getting consumer responses by a missed call was a runaway success. While it is easy to setup and use, a missed call service is one of the most affordable channels, especially for startups & new businesses.

So what all a missed call service can be used for – in marketing

ROI for advertising channels - As a business you might be running ads in different media – Adwords, FB, Newspapers. But how do you judge which channel is giving you the best ROI. One way is to publish a number along-with the ads and ask consumers to give a missed call. You can bundle in an offer along too, to increase participation. 
Capturing interest for short-term promotional campaigns - You run a short-term promotional campaign and expect to receive a high volume of calls and do not have a call center staff to handle them. You can request consumers to give a missed call and contact them later. This is relevant to consumer goods & services which can be promoted around the festive season. Something like – “This New year get a free additional 1 month internet subscription for signing up for 1month, to know more give a missed call on 1342XXXX.”

Getting this missed call service activated couldn’t have gotten easier, now that you can avail this from the Instamojo platform – 
Go to Marketing apps
Choose “Missed call marketing”
Load up your credits
Choose your number, type in your message & start promoting

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About Ozonetel: Ozonetel is a pioneer of  Cloud Telephony solutions in India. 

We are currently serving 1000+ customers across 20+ verticals.
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