Wednesday, 19 April 2017

5 Tools Everyone in The Enterprise Industry Should Be Using

We often get emails and blogs daily which highlight and talk about  the newest tool that can automate a process, improve efficiency, lowers costs etcHaving looked at various such tools and used many of them, here’s a list of 5 tools which can positively impact the sales & marketing processes at enterprises.
1.     CRM -  Most companies use CRM system to keep track, engage & retain their customer base.  With the changing business environment, couple of points to be kept in mind while choosing a CRM would be
a.       Mobility – It should be accessible on mobile devices, best if it has a mobile app
b.   Detailed reporting – Should give detailed lead and opportunity report in graphical format
c.   Flexible & easy to integrate – The solution should be easy to integrate with other customer systems like cloud telephony, email marketing, marketing automation platform etc.

2.   Marketing Automation- A tool that automates repetitive tasks like email, social media posting, website tracking etc. This tool integrates the functionality of various marketing tools and provides a single view of all marketing activities. A basic checklist for selecting a marketing automation would be-
a.      User friendly – The system should be easy to use and creation of various work flow diagrams be made  easy with minimal intervention of the tech team
b.    Should have lead scoring –  For proper management of all leads, leads scoring has become very critical part of marketing automation. It increases efficiency of the inside sales team and helps in lead nurturing.
c.       Integration & API – System should be easy to integrate with CRM and other tools .
d.    One platform -  It should be a single platform for all digital marketing activities like blog management, Social media monitoring, SEO, Web analytics, drip campaign, lead nurturing, A/B testing etc.

3.     Google Analytics - It is must tool if you are doing any marketing activity, the basic version is freely available. It can help measure your marketing RoI and track all activities on website.

4.     Live Chat Today most of the customer prefer a quick chat before signup or requesting for a demo, the live chat is the best tool if you want to engage and convert website visitors to prospects. Many companies also prefer it for customer support and service and it increases the efficiency of support team as a single chat executive can handle multiple chat and provide prompt service to the customers.

5.     Telephony solution (CTI Integration) – A solution is required for a seamless communication with the customers. Using cloud telephony, you can record and track all customer conversation, get detailed call analytics, have personalized conversation etc. It can be optimally used   by integrating with the CRM system(check benefits of CTI integration).  
About Us- is a Deloitte fast 50 technology company catering to the Contact centre needs of over 500 enterprise customers in India - HDFC Bank BigbasketShaadi.comZomatoHULAbhibus. just to name a few.

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